For years, knowing what your competitors were doing online required hiring a marketing agency. Not any agency - the kind that charged $10,000+ monthly retainers and employed engineers who knew how to pull data from dozens of sources, normalize it, and turn it into actionable reports. This was the reality of competitive intelligence. It existed, it worked, and it was completely out of reach for most businesses.
The data itself was never the problem. Google and Meta are legally required to disclose advertising activity. Traffic patterns, keyword rankings, and backlink profiles have always been technically accessible. The barrier was the expertise and infrastructure needed to collect it. That required teams, servers, and constant maintenance - resources only enterprise companies could justify.
AI changed the math. What used to require a team of specialists can now be automated. Data collection that took days happens in seconds. Analysis that needed human interpretation is handled by models trained on millions of data points. The cost dropped from thousands per month to dollars per report.
We built this tool on that shift. Same data the agencies sold. Same insights the Fortune 500 used to outmaneuver smaller competitors. Now available to anyone.